Monthly Archives: December 2016

Lime Lingo: Guerrilla Marketing

What is Guerrilla Marketing? The term Guerrilla marketing can be traced back to Jay Conrad Levinson's book titled ‘Guerrilla Advertising’. The term was inspired by the erratic form of warfare used by civilians called Guerrilla Warfare. This warfare tactic included ambushes, sabotages, raids and elements of surprise.  Much like guerrilla warfare, guerrilla marketing is all [...]

Lime Lingo: Tech Pack

What is a Tech Pack? A tech pack is an informative control document that serves as a blueprint of your invention that designers create to communicate with a manufacturer all the necessary components needed to construct a product. The term is short for technical specifications package. Typically designers will include measurements, materials, colors, trim, hardware, [...]

Lime Lingo: Rapid Injection Molding

What is Rapid Injection Molding? The Rapid Injection molding process bridges the gap between prototype and production. A custom mold is created using advanced 3D CAD Software, mold flow analysis simulation, and 3D printing, CNC machining and other forms of rapid prototyping such as vacuum forming and investment casting.  We are always experimenting and adding [...]
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